Privacy Policy

Well and Truly RX Alberta Incorporated takes your privacy seriously. We comply with provincial and federal privacy laws where applicable, and we have implemented this Privacy Policy to demonstrate our commitment to you and your privacy. This Privacy Policy applies to all our customers, as well as visitors to our website.

1. Personal Information

Personal Information is information about you that identifies you as an individual: for example, your name, address, email address, telephone number, date of birth, and personal health information. “Personal health information” includes information about your health, treatment, prescriptions, care information, and/or registration information, and other information about you that is gathered through the use of healthcare services provided by our pharmacists and other healthcare providers.

We do not automatically gather any Personal Information from you. This information is only obtained if you supply it voluntarily, by visiting our pharmacy, by providing it to us through your benefit plan provider for the purposes of requesting certain coverages under your benefit plan, contacting us via e-mail, telephone, an online form (if available), or through a portal on this website. We do not collect any Personal Information that is not expressly provided to us. 

Personal Information you share with us will be stored on secure servers located on-site in Edmonton, Alberta.

We will retain your Personal Information only for so long as is necessary to provide our services or comply with applicable provincial or federal laws.  

2. Information Use and Sharing

Well and Truly RX Alberta Incorporated will not disclose your Personal Information to any third party without your consent, except when necessary to deliver a requested service or where required or authorized by this Policy, or applicable provincial or federal law. If it becomes necessary to use or disclose your Personal Information for purposes not contemplated at the time it is collected by us, or not authorized by applicable provincial or federal privacy laws, we will seek your ongoing consent at the relevant time.

We use your information to provide pharmacy and healthcare-related services including: 

Your Personal Information may be shared with your healthcare providers, or with a drug benefit program provider, private health insurance provider, or other health claim adjudicator, strictly as needed to provide services and process your claim.

Your Personal Information may be used by Well and Truly RX Alberta Incorporated for other purposes identified at the time of collection. 

Your Personal Information is not accessed or used except as strictly required by our personnel for the identified purposes. 

3. Security

The security of your Personal Information is of central importance to us. We have put into place reasonable and commercially acceptable technological and administrative procedures to safeguard and help prevent unauthorized access or disclosure, maintain data security, and correctly use the information we collect from you. While no technological system is completely secure in today’s digital environment, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of information involved. Any third parties involved in the storage and retention of your data, or involved in IT support functions, will be required to implement security measures at least as stringent as those identified in this Privacy Policy.

4. Cookies

To improve your experience on our site, we use cookies. A cookie is a small file that our site places on your computer as a tool to remember your preferences.

If you wish, you may change the settings on your browser to deny or disable cookies, or to warn you when a site is about to deposit cookies on your computer. Information on the website and functionality may be limited or incorrect if cookies are disabled.

5. Analytics 

Our website uses Google Analytics to collect information about how you use the website. We do this to help make sure the site is meeting the needs of our users and to make improvements. Analytics does not identify individual users or associate your IP address with any other data held by Google. 

For more information, you can view the Google Analytics privacy policy here:

Our other IT service providers may collect and share aggregate information (excluding any Personal Information) for the provision of technical support, maintenance and statistical information, analytic consulting services, reports and statistics to the research community and the health care community’s stakeholders (which includes pharmaceutical, insurers and governments).

Because this is aggregated non-identifiable information that is not linked to you, we do not consider this to be Personal Information, and we do not correlate or cross-reference to other Personal Information that we collect about you.

6. Linked Sites

Although Well and Truly RX Alberta Incorporated may provide links to third party sites or social media platforms, we are not responsible for the content that appears on those sites or their individual privacy policies. Social media accounts are public and not hosted on our servers. If you choose to interact with us via social media, please read the terms of service and privacy policies of these third-party service providers.

7. Access to Personal Information

Upon request, we will provide you with the information that we maintain about you, subject to any exemptions in applicable provincial or federal privacy legislation.

8. Amendments to our Privacy Policy

If we alter our Privacy Policy, any changes will be posted on this page so that you are always informed of any changes concerning the Personal Information we might collect about you, how we use it, and the circumstances under which we may disclose it.

9. Acceptance of our Privacy Policy

By becoming a customer of Well and Truly RX Alberta Incorporated, or using this website, you signify your acceptance of our Privacy Policy, and you agree to adhere to the terms and conditions found in this Privacy Policy. By submitting your Personal Information to Well and Truly RX Alberta Incorporated, you agree that it will be governed by this Privacy Policy.